Business Of Fashion 8.4.19

This review provides an overview of IMAGES Business of Fashion (BoF), a prominent monthly publication tailored for fashion retailers, brand owners, and industry professionals in India. Renowned for delivering in-depth insights into emerging retail trends, disruptive technologies, and influential domestic and international brands, it remains a vital resource amidst the current period of unprecedented transformation within the industry.

With a dedicated readership of over 60,000 influential decision-makers—including fashion retailers and buyers—spanning various segments of the Indian fashion business, IMAGES BoF has established itself as one of the most targeted and authoritative sources of fashion industry intelligence in the country. Since its inception in 1992, the publication has maintained a reputation for providing analytical and well-informed commentary on India’s evolving fashion retail landscape.

The magazine has played a pivotal role in fostering retail development in India, emphasizing branding, marketing, and retail strategies that have influenced the sector’s progression. Its activities facilitate ongoing professional networking among investors, retailers, and brand executives. Recognized as one of India’s leading business magazines within the retail domain, IMAGES BoF’s reach extends to approximately 200,000 top-tier decision-makers across the retail and supporting sectors.

In its September 2023 issue, the publication examines the substantial growth of India’s innerwear market over the past decade. Valued at approximately ₹61,091 crores in 2023, projections indicate that this market is poised to reach ₹75,466 crores by 2025, reflecting a compound annual growth rate (CAGR) of 11.2%. Contributing factors include heightened consumer awareness and acceptance of lingerie as a vital aspect of daily apparel and fashion; an expanding middle class with increased disposable income; and the growing influence of celebrity endorsements.

Within this segment, women’s innerwear and comfort wear—which comprise around 60% of the market—are leading growth, overshadowing men’s innerwear at 30% and children’s wear at 10%. The latter two segments are expected to expand due to shifting fashion sensibilities and evolving parental attitudes. Overall, the innerwear sector exemplifies India’s progressive outlook and vibrant consumer culture as consumers continue to explore self-expression through evolving fashion choices.

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